These large-scale fortunes have appeared in parks, on building facades, in museum courtyards, and alongside political campaign signs during election cycles. They've been printed on paper, screenprinted on Rives cream, embedded in acrylic cookies, and wheat-pasted onto walls. The fortunes themselves toggle between the banal and the profound: "An unexpected windfall will be yours," "Your mind is creative, original and alert," "You have an ambitious nature and will make a name for yourself." What was once given as a disposable post-meal tchotchke becomes a public artwork that people photograph, share, and internalize—a democratic intervention that costs nothing to experience but lingers in memory.

The 2026 Midterm Activation

For the 2026 midterm elections, Brilliant proposes a coordinated nationwide intervention: fortune yard signs distributed across the country during election season when campaign signage saturates public space. Participants will place fortune messages in their yards, offices, and along streets—ideally positioned directly alongside political candidate signs.

The timing is deliberate. During election cycles, public space becomes dominated by partisan messaging, polling predictions, and policy promises. Campaign of Good Fortune offers something different: universal optimism, unexpected humor, and messages that belong to no candidate or party. It's a gentle disruption—sincere rather than cynical, accessible rather than exclusive.

The project adapts to local regulations: some jurisdictions allow signs year-round, others restrict them to specific windows before elections. This flexibility makes the work scalable across different cities and contexts, with each location determining its own timeline based on local rules.